Maybe you know this little tool, but maybe you don’t. What it does is, it shows you how Yahoo considers your site in the rankings. This can be a fun tool, but I already see how it can be a good SEO tool.

http://mindset.research.yahoo.com/

Do a search for your keywords and then move the bar towards “Research” and then towards “Shopping”. Look at your competitors and why Yahoo considers one to be more of a shopping site and the other one to be more of a research site.

By doing a quick test on our competitors I noticed that Yahoo values blogs and thus if a competitor has a blog on their site, Yahoo believes it to be a research oriented site. (as well as shopping if it finds Buy buttons and SSL check outs)

Stop reading this post, go check out the tool.

http://mindset.research.yahoo.com/