I smile when someone tells me “why do we need to say this again on this page … didn’t we already show them this on a previous page?”

My response is … people are blind. We see every element on our websites because we placed them there. Website visitors however don’t. If it’s important to make a sale … repeat it twice, three times, 4 and more.

Plus …… what about the elderly??? you sure they saw your call to action?