Look at the title of this post. That’s exactly what I heard today on the phone before a guy made his pitch to become our SEM/SEO provider.
Tell me … how bad does the industry get to have people start their pitch with “Hello, We’re an Ethical SEM Company”?
Now … I am an open minded fella and you might say … “Igor, that first sentence worked since you’re talking about it right now”. I’d say … you’re absolutely right. I am not questioning the tactic. I am concerned about the need for it.
It’s unfortunate that so many companies get burned when they decide to outsource their online marketing activities. They get burned once, twice and then right to the Craigslist website they go, posting an ad for an “IN-HOUSE SEO/SEM person”.
I’ve personally worked with 3-4 (popular … you know them) SEM companies that did PPC and all of them pretty much failed to learn the business and devote the time needed to really improve the campaign.
Well … could it be because outsourcing SEM activities is for companies that are just starting out and don’t know any better? Can I judge all SEM companies by the 4 that I’ve seen fail? No. I shouldn’t and I won’t. I am sure there are those SEM companies that perform well. It’s too bad they have to start with “Hello, We’re an Ethical SEM Company”.