Tackling the Phone Order Tracking Problem
By Igor Mordkovich on May 16, 2007 in Web Analytics, Marketing Strategy, General, Online Marketing
As many online marketers know … phone orders are trackable, BUT we wouldn’t mind not speaking with you and just having you go online and place the order instead of tying up our customer support people and then making us track the order based on the phone number you dialed.
What is that simple solution? (actually it’s not a solution … just a little boost to sale tracking success).
Run an online special. Just do what cell phone companies are doing. If you order online you get a better deal than if you would call their sales department.
Note: I would not turn away people who call to order. Your “ONLINE SPECIAL” should be mentioned “online” or in your sales literature (if there is any).
This is not brain surgery people. Just something that might improve the flow of your online business.
Positive result:
1. Less phone calls tying up your sales people
2. Better order tracking
3. More sales due to the fact that there is a SPECIAL running.


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