Google has announced that they are welcoming advertisers who are interested in trying out Google audio ads that will run on the radio within U.S.
What they mentioned is that you have to be a current AdWords advertisers to sign up to this program. I’ve actually received a quote from one of the Google salespeople that was around $8,000 for 3 state, AM radio targeting.
They have a page where you can listen to a demo (real) audio ad and get more information.
If you think your business might benefit from Radio advertising …. you can sign up here.
I am signing up to this thing as my business can surely benefit from off line advertising as much as it’s benefiting from online advertising. If / when we get some results I’ll share them here with you.