Call it what you want ….. “Link building, buying advertising, being out there or simply fooling search engines” …. we buy links in directories for almost the same reason. Link building. But do the rules of good keyword-like anchor text link apply there?

I’d say … No. Here is why.

Think about it … Google values relevant anchor text linking to your site, but, that only applies to sites that might be describing your company. Directories are different. Directories are there to LIST your company and thus, if you think “NATURAL” … what do they use as an anchor text? That’s right … your company name. You might even want to add .Inc to it so that it looks even more natural.

So the next time you decide to purchase a link (submit to directories), think natural. Just give em your company name.