My Prayers Have Been Answered by The AdWords Team
By Igor Mordkovich on Mar 2, 2007 in Google, General, PPC (Pay Per Click)
Remember looking at your web analytics and seeing higher bounce rate from visitors coming out of Google content network? Ever wanted to know exactly who these “partner” / “relevant” sites are? Well …. soon you could find out.
Google will show the content referrers thus allowing you to get rid of those 95% bounce rate referrers.
Even though Google says that they filter out most of those fraud clicks coming from contextual ads, I wouldn’t mind checking out AND blocking a few of those BS sites my self.
Jennifer Slegg posted more information here


This is not new. I have been able to see referrers from Google content syndication for years using our web analytics software, intellitracker, and been able to filter out the poor performing content sites.
simon banner | Mar 4, 2007 | Reply
Simon …. care to send a few screen shots?
I think you’re confusing this report with the standard search partner report where you can actually see traffic that comes from partner sites such as AOL.
I will contact the above mentioned web analytics company just to check the facts.
Igor Mordkovich | Mar 5, 2007 | Reply