Reading an article by Dave Davies titled “What to look for in an SEO” got me a bit concerned when he wrote;
“The first thing you should look for when hiring an SEO is whether or not they can rank their own website.”
So you’re saying that I should limit my choice of SEO companies to the Top 10 that are on the first page of Google for a search term “Search engine optimization”? Hey, let’s do this even better. I’ll be choosing between the Top 3. Oh and my budget is let’s say $7,000 / year.
Good Luck with that my friend!
Reading the response from Jordan McCollum at MarketingPilgrim made me join the conversation and do this post.
Let me share my personal experience when I spoke to 40+ SEO companies and consultants at one point of time.
Almost all SEOs that rank very well (Top 10 for popular search), will not be cheap. So if your budget is low you’re out of luck.
One of the SEOs who wasn’t ranking in the top 50 …. actually his website was banned from Google, told me that the reason why his website doesn’t rank in Top 10 is because he doesn’t want to give out his “secrets” of SEO.
I found one important thing though. Always Google the company’s name. In the industry, people talk and every one has the ability to voice their experiences whether they do it on the blog posts, comments, forums, or message boards.
Choosing an SEO based on how well they rank naturally is the same thing as choosing a media company based on how much media they’re getting for themselves. I’d focus more on the results they provide to their clients … not themselves.