I’ve been meaning to write a post about blogging and how to create a successful blog some time ago. Just like a real “Blogaholic” I started this post a few weeks ago and had it waiting to be finished (or continued) with another 29 of other posts collecting dust in my Wordpress drafts.

What made me finish this one is reading a recent post about the importance of differentiating a blog by Brian Clark of the Copyblogger. When I read his blog I couldn’t help but believe that he knows exactly who the following folks are; Gary Halbert, Jay Abraham, John Carlton, etc. Some of his writing reminds me of what these guys spoke about some time ago.

Anyway … let’s not make this a boring post.

Brian …. differentiating a blog is a must, but it’s only a part of the “rule” for a successful blog. Here is what a successful blog has …….. “Specific and precise specialization”.

In a world where there are so many “experts” and knowledgeable people, we go to (read) those that specialize in exactly what we want to know more about. Remember …. “We do online marketing, offline marketing, advertising, PR, copy-writing, and 50 other things” ? You know who gets the job today? The one who says …. “we specialize in 1 thing and we are damn good in it”. Same approach is applied to a successful blog.

Let’s do an example in the industry of marketing;

Eric Ward - what do you think when you hear that name? Link building right? I am sure he knows a lot about a bunch of other marketing stuff and yet …. “Links guy”.

Avinash Kaushik - marketing? no …. web analytics!

Todd Malicoat - spammer? just joking. But he is the “Digg guy”. All about “link-baiting”. I am sure he is more than that and yet … that’s his main title (in my view)

Lee Odden - I am sure Lee is knowledgeable in paid search, SEO, offline marketing, etc. What he is a master of is …. online PR. You need PR? You go to Lee.

Jennifer Slegg - from what I heard … a great marketer. What is she a “guru” in? Contextual advertising!

Do you get my point? With this example I took only the marketing industry and yes I know there are other successful blogs that have a wider focus but most of them became big by really focusing on one aspect of the subject OR they were at the beginning of the trend.

For opinion and advice people look for quotes from those that specialize in that certain subject. Make your blog specialize in something specific. Just be sure it’s not toooo specific where there will be only 10 people reading what you have to say.

Bottom line is … in order to grow your blog faster, specialize it in a particular niche and be sure to know a lot about it. If you know marketing in general … pick a specific aspect of it to talk about. Online marketing is also very broad today. This is why people who chose to specialize in specific things like only PPC or contextual advertising or link building, are climbing to the top faster.

I didn’t follow my own advise for the BizMord blog. I ramble about everything that has to do with marketing a business online and off. I don’t expect to be quoted