The Danger of a Perfect Anchor Text Link

Every SEO knows that a keyword targeted anchor text is important. What many forget about is that having 95% of your incoming links have the same anchor text is a red flag with a huge sign that says “SPAM”.

Google has identified the problem long ago and taken measures to deal with it (somewhat) Aaron Wall wrote;

“Greg Boser mentioned in his speech that it seems Google is really moving away from trusting anchor text as much as they used to.”

Think about it. How natural is it to get other sites to link to your blog or a website using the same description? Just look at blogs. I get links that have an anchor text of whatever the **** others decide to say about it. That’s natural my friend.

While writing this article I found Andy Beal talking about the anchor text spam;

“Most webmasters go out and try to obtain as many links as possible, using the same anchor-text, in an attempt to rank well for that keyword. Expert link builders know the value of mixing up link efforts, including varying destination pages and anchor text,…”

So … when you go on a journey of purchasing links, do think about using relevant anchor text but don’t go overboard. Use different variations while mainly focusing on the terms you want to rank for.

Think “Natural”

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5 Comment(s)

  1. Also, by varying your anchor text you are more likely to rank for a broader range of terms instead of just one single term.

    MasterLink | Feb 9, 2007 | Reply

  2. MasterLink … that’s true, depending on the industry and keyword popularity.

    An SEO should not try to rank a page for just 1 keyword so what you say makes sense. On the other hand … diluting the keyword focus can result in poor SEO performance.

    Igor Mordkovich | Feb 9, 2007 | Reply

  3. I agree that it’s a good advice to use different anchor texts.

    But I have to say I think it’s really natural that most of the anchor text’s are similar. Most other people than SEOs will use the domain in anchor text, In SEO world it’s different, but in the “normal” world that’s the way how people link…

    TukTuk Media | Feb 12, 2007 | Reply

  4. TukTuk … yes, company’s domain is usually used as an “anchor text” and I feel that search engines know this. I think they actually value this today more than they used to … knowing that SEOs are utilizing the anchor text with keywords.

    Igor Mordkovich | Feb 12, 2007 | Reply

  5. How would I know what to optimise on my own blog, is offsite SEO really worth
    the effort?
    Bookmarked your site, I have to keep up with your posts

    Saundra | Apr 12, 2015 | Reply

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