There is a way to influence consumers online … particularly on your e-commerce website. There are in fact quite a few e-commerce websites that implement such tactics, problem is … many other companies don’t. Here are the “tricks”…
Some of the things you can add to your site to influence your visitor is … quantity of a certain product sold today. This tells your visitor that what they are considering to buy is actually GOOD and many others approve it. Can this influence the consumer … oh yes it can.
Another tactic is showing a low quantity in stock for a certain item… ”Only 4 in stock”. Good influence? Yes it is.
“Our Top 5 best sellers” is another way to let your shopper know that this item is “loved” by others. This reinforces their taste / choice.
Well how about those “customer reviews” sections? Don’t we read at least a few of them (especially the bad ones)? It can also be a huge influence.
Well, what if you sell “service” and not necessarily a “product”. You can use the “busy” tactic. Tell them your next available date to provide the service. “We take on only 5 clients a month, we should have an opening in a week”. There are many other tactics for “service” business … I just can’t think of any at the moment. Feel free to comment on it below.
Influencing your visitor with the huge loyal community you have is also a great strategy. A big forum, message board, testimonials, etc.
How about a discount code that’s going to expire in less than 24 hours? We tested it before … works like a charm. (may not be appropriate in some industries)
If you say that you personally do not get influenced by things mentioned above … my answer to you would be;
1) You’re lying
2) Not everyone is tough like you