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Yahoo Displaying StumbledUpon Info in Search Results. : BizMord Online Marketing Blog

Yahoo Displaying StumbledUpon Info in Search Results.

When searching for few items on Yahoo, I’ve noticed a very interesting icon near few of the search results. What I discovered is that Yahoo is displaying ranking and categories information taken from StumbleUpon.

And now take a look at these results.

When I clicked on few of these StumbleUpon links I was taken to their website with the information on the company within the search results. I could see the “rating” and reviews. I also saw the category to which the company belonged to.

Pretty much this is a clear example of “social network” in use for better search results though I do not believe that at the moment Yahoo algorithm is really considering the ratings from StumbleUpon.

3 Comment(s)

  1. Do you have the StumbleUpon toolbar installed? It automatically inserts those links into your search results (but you can turn it off in the StumbleUpon settings).

    I’m not seeing anything like that on Yahoo for searches that bring up the same sites, so I suspect either Yahoo is using them only in certain circumstances, or, more likely, you installed the StumbleUpon toolbar at some point and you just noticed the extra links it adds to your results.

    Kevin Henney | Jan 17, 2007 | Reply

  2. Dude — unless I’m totally mistaken, your seeing your stumbleupon toolbar modifing the search results page from Yahoo.

    Many of the new breed of “search” companies realize that it’s too much work to change your search behavior and just annotate the results.

    koblas | Jan 17, 2007 | Reply

  3. Kevin, I do have the Stumbledupon toolbar, but it was not activated. I do think that only people with the toolbar can see this.

    I’ve tested many different search queries and only 2 out of 10 searches showed StumbleUpon links (even though I was searching for pretty common stuff I visit on a daily basis).

    Igor Mordkovich | Jan 17, 2007 | Reply

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