Moderated by Robin Liss

First up is…

David McInnis of PrWeb

Suggests writing 300 to 800 words press releases.

Images included with the PR release are very important and should be about 400 x 400 pixels in size

Suggests visiting press-feed.com

Next up is …

Lee Odden of TopRankBlog

Starts with a selfless plug But it takes only a few seconds.

Says that blogs are very much different from news sites and should not be treated the same

When pitching your article to a blogger see their previous posts to better understand what they are interested in writing about

Summarize what you want the bloggers to say about your article for them so that if they do decide to mention your post or use it in any form they could easily copy and paste something.
For PR Releases be sure to use key points (bullet points).

Take advantage of the new Podcasting service offered to those who chose a $200 PR distribution plan with PrWeb.com
See BlogPulse.com

Next up is …

Greg Jarboe

Using an image with your PR Release is a MUST!

90% of journalists who may ultimately pick up your PR release look for images to use with the story they write about

Show these reporters some “love”. Be sure to e-mail them first about your release before it goes out anywhere else

“If you’re not pitching to CNN … shame on you !”

Yahoo news has editors who you should contact with your story

Links in your press release articles are worthless unless they get picked up by others

For deep linking … target blogs. News websites usually don’t like giving links to the website where the article originated, and if they do, it’s usually to the home page (not a deep link)
Q&A started

See AOL’s press room

ipressroom.com and magnum-tech.com for more ideas