Moderated by Todd Friesen.
This session was pretty much a Q&A or should I say … reunion with the bloggers online marketers read on a daily basis. I’ll just put a list of good suggestions from them.
Andy Beal of MarketingPilgrim.com suggested writing your content using a unique and maybe a bit gutsy language to get more publicity. Then, after all the buzz and fuss, if your industry is a bit more conservative you might change the words to fit better within your community. Rand Fishkin of SEOMoz.org is simply “shocked” at Andy’s advise.
Adding your own stuff to Digg.com is OK. Someone made fun or Rand for doing this quite often.
Lee Odden of TopRankBlog.com is stressing on quality of the stuff you add to Digg.
Rand points out that a blog needs to be a conversational place. No policing.
Lee says that when using an anonymous blog interface, 301 redirecting won’t work.
Allowing comments on your blog is a good thing as it’s better to have control over what people say about your product on your turf rather than having them go around the Internet and posting these comments in places where it’s not easy to address them and possibly extinguish these flames. Also … when it’s on your blog, 6 month after you can delete these negative comments. (laughter)
Rand suggests ending your blog posts with a question thus getting your readers to comment
Aaron Wall of SEOBook.com suggests “offending people”. Write about topics that have different views and beliefs
In your blog posts compare 2 popular bloggers and do a “bottom line” with statistics and facts
Rand mentions that PR releases never make it to the top of social media sites. Blog posts do!
Lee Odden does “panel bait” (as in link bait) by holding out on information about PR stuff, thus inviting people to attend the other session he’ll be speaking at later. (laughter)
If there is a blogger who writes negative things about your product, offer him/her a replacement to satisfy him/her. Pretty much to shut him up.
Akismet plug-in is suggested to stop blog spam