Offline advertising has been kind of an unknown area for many small businesses, especially ones that started online. Yes, they know that they can target their audience with specialized, local newspapers and other offline media channels but for many it’s an unknown ground compared to the easy PPC model Google provides.

In a BizReport article titled “Search Marketers to Follow Google Offline“, it seems that once Google establishes its easy to use bidding system for offline media, online marketers will be eager to try going after offline audience.

So why do online marketers need Google for offline advertising? Well, it’s because Google will try to make it easy. The model will be familiar to AdWords users and with extra information and targeting this is going to be an excellent opportunity to try.

Current offline media still functions like it did 20 years ago. Having Google come in to play the game is like having a big brother in an unknown territory. No need to deal with each newspaper or radio station. Let Google take care of it. No more confusing pricing models … instead let the advertisers bid on the ad space. Natural growth comes to mind.

This is going to be a huge win if Google can implement their online model to offline media.