When businesses structure their marketing strategy they look into the channels of advertising, production and all the other elements that go into forming a profitable company. Many times we focus so much on our external marketing strategies that we forget about the internal ones.

When creating brochures, a website or an information packet, we sit for hours thinking of the best way to say things that we want to get across.

Should we use more slang or should we be more conservative?

Will this picture work or not? What should our slogan say?

We even spend days on minor things that many times are never appreciated by our customer, and yet, we feel that every little thing is crucial in building a great company.

That’s our external marketing strategy and we focus very well on it. What about our internal marketing strategy? Do we even recognize it?

Listen to what your employees say in the office. Listen to the calls they answer. Listen to their response and compare that to what you are trying to build. Does the professionalism within your external marketing being carried out by your sales people and customer support? It’s all about motivation and recognition my friend.

I can even add that it’s about “scent“. We know that what our Pay per click ad says should be repeated on the landing page. Well apply that into your “external / internal marketing“. What your prospects see in your advertisement and PR should be repeated when they actually deal / interact with your company. That brings us back to “your people”.

Train them. They won’t train themselves.

Motivate them. They don’t “have to” care about your business.

Inspire them.