When are you most happy and thus enthusiastic about a product you bought? Yep …. you’re right if you say “right after the purchase”. If this is a product that you really love or need, you will talk about it with your friends and you’ll share your purchase experience with others. So … why not try to have them refer someone right at that time?

I know it sounds simple but tests show that companies advertise their referral program to customers who’ve been with them longer than 30 days. They believe that at that time customers are more loyal and hence (SAT word) will be more keen (SAT Word) to suggest their products. There is truth to that and I guess it depends on the product you sell.

 So ……. how does this trick work?

You send them your product or provide the service (ongoing). And right there and then you tell them …. EX. Refer one more person and you both get a ??% discount.

Do you provide an ongoing service? Want to make both of these new customers loyal to you? Not a problem … give them this discount for as long as they stay with you. Who wants to cancel a “membership” when it’s on a “Heavily” reduced fee and plus … you earned it!

Want proof?

I am a member of Bally’s Total Fitness Gym. I go there on high holidays :-)  Nevertheless, since I’ve been with them for a long time … instead of paying around $40/month my fee is $96/year. Am I going to close my membership? Oh no sir, what if I decide to celebrate Chinese holidays as well … that would make me visit the gym more often.

You get the point. ……… If not, please don’t come back you’re tying up my bandwidth.