Know Where Your Company is Going - The “Time Traveling” in Business
By Igor Mordkovich on Sep 29, 2006 in Marketing Strategy, General
Wouldn’t it be great to see into the future of your industry? Wouldn’t you want to know the future turns and twists around your business and your customers?
No, I am not about to showcase a “back to the future car”. But I do have a simple suggestion that will help you do all those things without Michael J. Fox or his car.
The answer is in your current customers / clients.
Look at your most sharp and most mobile customers. Where are they going, how do their habits change, buying patterns change. Monitor them and you can see the path of your industry and thus adjust your business for the future. They are the early warning signs.
What? That’s all?
Yes.
If you expect a 500 word post you won’t find it here as I think it’s simple enough to grasp without me writing another 5 paragraphs and wasting time.
Bottom line ….
Look at your most sharp and most mobile customers.


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