I’ve been saying this for a long time and apparently it’s been tested and proved by the guys at “MarketingExperiments”.

Showing your face to your visitor is a winning strategy (well … unless you scare people … but that’s a different story).

Anyway …. no matter what you sell … product or a service, it’s great to show your team as people want to know who they are dealing with. Think about it … if you’re buying a service, wouldn’t you want to see who is providing that service to you? To me, this adds credibility.

Let me give you an example. At one point I was looking to hire an SEO company for other “extra” projects. After speaking to 30+ SEO companies and consultants I had only 2-3 that stuck in my mind. One of the consultants was Lee Odden. Now … Lee is a knowledgeable guy but what set him apart from many is that he had his picture on his SEO site. To me …… that’s credible. As I spoke to him on the phone I saw the face of a man who was giving me all this information.

I can tell you this … I am a true fan of showing faces on the web. I remember consulting for a company that provided Life saving service to seniors. It was amazing how the conversion rate jumped by approximately 60% once we added a page called “Meet Our People”. Right away, visitors saw who they were dealing with.

It’s time for CEOs and the “crew” to stop hiding behind the web.